Event Video
Road To ATS London 2018 - The Service Model Part 1: Where In Housing Stems From
ExchangeWire’s founder and CEO, Ciaran O'Kane, sits down with Danny Hopwood, president digital display EMEA at Omnicom Media Group to discuss the service model in part 1 of this 3 part session.
Hopwood goes into detail about what has motivated brands to bring programmatic capabilities in-house, and what impact this has had on the agency model. This builds on a discussion had at a recent ExchangeWire breakfast briefing ahead of ATS London on Monday, September 10.
