Event Video
Road To ATS London 2018 - The Service Model Part 2: Transparency and Changing the Narrative
Danny Hopwood, president digital display EMEA at Omnicom Media Group chats with ExchangeWire's CEO, Ciaran O'Kane about transparency within the agency renumeration model.Hopwood highlights how important is it to articulate the value that an agency is bringing to the media buying process, that there is a few commercial models that can be considered, and how important is it to match these models to client's needs.
To hear more on this and other topics, get your tickets for ATS London today!
- Part one of this Road to ATS London discussion can be seen here.
