Event Video
ATS London 2021: How the Money Flows - Transacting Media in the Post-Cookie World
ExchangeWire's Ciaran O'Kane oversees this ATS London 2021 discussion between Pierce Cook-Anderson, Smart AdServer; Alexis Faulkner, Mindshare UK; Hayley Cochrane, NBC Universal; and Jo Holdaway, The Independent and Evening Standard on the subject of how media can be transacted in the absence of targeting and attribution tools.
