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Equativ

Categories:
AI & Machine Learning; Audio; Contextual; Cookieless Targeting; Data Activation; Header Bidding Technology; Inventory Management; Measurement, Attribution & Analytics; Media Buying; Native; Publisher Ad Server; Revenue Management; Demand-Side Platform; Supply-Side Platform; CTV, OTT & Video
Website:
equativ.com
Email:
contact@equativ.com
Geography:
APAC EMEA LATAM North America
Location:
Specialism:

Articles

What does retail media need to do next?
Predictions 2022: SPO - Bolstering Transparency
Media, Marketing & Commerce Investment Series - Part 2: M&A
IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019
The State of Play in Ad Fraud
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PressBox

Equativ Expands to Japan, Bolstering its Global Footprint 
Equativ Unveils Maestro by Equativ
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe
Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers
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Smart is a unique technology integrating multi-device AdServing and an SSP solution. It gives us the opportunity to serve the best impressions at the right moment and at the best price via direct or programmatic sales. Smart’s dedicated yield management team has helped us create a real strategy focused on value.

Case study

McDonald’s: Increasing Engagement with Weather Synced Social Ads
McDonald’s Brazil worked with Adglow to promote the McFrozen, a new frozen soft-drink. They wanted to generate maximum engagement with this refreshing new product during the hot summer months. Adglow integrated weather-sync technology with our p...
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Company description

Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply-side and demand-side with equal professionalism and technical sophistication. Headquartered in Paris and New York, Equativ operates globally. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology.