The ExchangeWire Media Pulse: H2 2024
The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate (were those CTV rumours right or wrong?…), and the [...]
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%
News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January Channel 4 to Simplify Ad Buying Platform This year, Channel 4 will be simplifying its ad buying platform and [...]
OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI
News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI OOH Revenue Grows 7.7% Out of home (OOH) revenue for 2024 saw growth of 7.7% year-on-year, achieving its highest ever [...]
Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers
On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Eoin McGregor, global head of Tripadvisor Ad Express, to discuss the opportunities for advertisers within the travel industry. They examine the array [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
Mission Precision: It’s Not Just Who, But When and Where That Matters
Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]
YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI
News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]
The Evolution of Independent Agencies
In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.Over the [...]
Popular Tradertalks
Latest Posts
-
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics -
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls -
Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153% -
OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI -
The Stack: This Week in the World of Video
Follow ExchangeWire