MiQ's Paul Silver on Ad Tech M&A
In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to [...]
Defining the Future of Cookieless Measurement
In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. For almost three decades, third-party cookies have been a key tool for measuring online advertising [...]
In this Deep Dive, we team with Quantcast to look at how [...]
ExchangeWire on Google’s Competition Chaos, OpenAI as a Potential Future Monopolist and Amazon Prime Video Upping Ad Loads
On this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content John Still, to discuss the latest in marketing and ad tech. They examine Google’s latest antitrust trials and tribulations, OpenAI potentially [...]
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