Chrome’s Cookie Commotion: Is it Finally Over?
Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]
CNN’s Rob Bradley on Chrome’s Cookie Chaos, Google’s Ad Tech Monopoly and Declining Ad Spend
On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media [...]
The Stack: Ad Tech Faces Major Shake Up
Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we explore Meta’s decision to open Threads’ ad platform to global advertisers, reports that OpenAI has shown interest in acquiring Google [...]
Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act
Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines under EU’s Digital Markets Act and Didomi's €72m acquisition of Addingwell Google Chrome pulls back from new third-party cookie prompt rollout Google [...]
AI in Ad Tech: Revolution, or Just Programmatic Rebranded?
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just entering advertising, it’s infiltrating it. Take WPP, which revealed that it's already [...]
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience
ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. With privacy regulations tightening globally, how can marketers ensure compliant data onboarding and activation, especially in markets with varying legal [...]
Data Distribution: Plumbing For Programmatic Activation
In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]
Fragmentation in CTV
In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine the challenges advertisers are facing due to fragmentation in the connected TV (CTV) landscape, looking at the tools that can be used to navigate it, and the resources [...]
In this DeepDive, containing original quantitative research from Rakuten Advertising, we examine [...]
Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram
In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [...]
Digest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms
In today’s digest, we cover the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to overhaul its search experience using AI to enhance content discovery. Google ruling signals major ad tech shake up The long running antitrust [...]
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Chrome’s Cookie Commotion: Is it Finally Over? -
The Stack: Ad Tech Faces Major Shake Up -
Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act -
AI in Ad Tech: Revolution, or Just Programmatic Rebranded? -
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience
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