News in brief: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa US Senators Urge Biden to Extend TikTok Ban Date The US Supreme Court has agreed to hear TikTok’s last legal [...]

This week on The Stack: Latest ad tech news in the UK; Today’s MadTech Daily  This week, we saw the UK government take steps to begin addressing the need for regulation around what content AI developers should be allowed to use [...]

News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]

In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

News in brief: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks    Google Faces New Ad Tech Lawsuit in Australia  Google is facing a new [...]

In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It sells the [...]

News in brief: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI US Rollout of Netflix Ad Stack Set for April Netflix’s in-house ad tech stack [...]