PressBox News

• Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald’s Singapore

  2 days ago News

  

  Adzymic, a Singapore-headquartered ad tech company, is powering an advanced omnichannel campaign for the launch of McDonald’s Singapore’s Grimace Shake, in partnership with Omnicom Media agency OMD. The campaign brings together digital out-of-home (DOOH), premium programmatic display, and dynamic creative [...]

• Axeptio Wins the Tech Prize at the CFNEWS South-East External Growth Awards, France

  3 days ago News

  

  At the 3rd edition of the CFNEWS South-East External Growth Awards, an esteemed French award ceremony, held on March 26 in partnership with Caisse d’Épargne CEPAC and Bpifrance, Axeptio was honoured with the Tech Prize in recognition of its international [...]

• Axeptio remporte le Prix Tech aux Grands Prix CFNEWS de la Croissance Externe Sud-Est

  3 days ago News

  

  À l’occasion de la 3e édition des Grands Prix CFNEWS de la Croissance Externe Sud-Est, organisée le 26 mars dernier en partenariat avec la Caisse d’Épargne CEPAC et bpifrance, Axeptio s’est vu décerner le Prix Tech, récompensant son dynamisme, sa [...]

• PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

  3 days ago News

  

  Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in partnership with trading desk Amnet. Developed for client INTERBEV, this video campaign targets [...]

• CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

  7 days ago News

  

  FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...]

• VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform

  1 week ago News

  

  Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...]

• Dig-In Target a New Generation of Fitness Focused Students

  1 week ago News

  

  Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]

• 30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

  1 week ago News

  

  New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...]

• Brits Buying More Chinese Cars – But Prefer Reading About Classic US & European Brands

  1 week ago News

  

  Taboola research reveals, despite a growing popularity for Chinese cars, US, and European brands remain far more read-about in the UK - revealing the importance of tradition in Britain’s car culture. Cars developed by Chinese companies made up 9.7% of the [...]

• Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP

  1 week ago News

  

  Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...]