TraderTalk Episode One: Infectious Media Discusses Its Current Positioning In The Market, Attribution Modelling, Exchange Trading, Moving Beyond Retargeting And Much More...

by Ciaran O'Kane on 29th Jun 2011 in TRADERTALK

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to Martin Kelly and Andy Cocker from Infectious Media. Topics of discussion in this installment include: the evolving European exchange space; Infectious Media's positioning in the market; attribution in display; the potential fall-out from the cookie directive; and the key role data is playing in the development of the exchange eco-system in Europe. So that you get all future episodes, you can subscribe to TraderTalk here.