PressBox Articles

• Adnami Releases Data-Driven White Paper: "It's all about attention"

  1 day ago News

  

  Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

• MGID’s New AI tool, CTR Guard, Improves Viewable CTR by an Average of 29%

  1 day ago News

  

  MGID, the global advertising platform, today (March 12th, 2025) announces the launch of CTR Guard, an innovative AI-powered tool designed to combat ad fatigue and enhance digital ad performance proactively. Leveraging machine learning (ML) and generative AI (GenAI) technology, CTR [...]

• Pixalate Research: 14.9K Mobile Apps with 32M+ EU Downloads May Violate GDPR

  1 day ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for SSPs and App Stores Report. The report examines apps across [...]

• Yahoo Academy Announces Class of 2025

  2 days ago News

  

  Yahoo has announced the 30 emerging leaders chosen to participate in the 2025 Yahoo Academy programme. This year's delegates have been selected from an entry pool of over 180 highly talented media and marketing professionals from across Australia and Singapore.  Marking [...]

• The 2025 All in Census is Now Open – Make Sure You Take Part

  2 days ago News

  

  The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey of its kind. Every individual working in the UK advertising and marketing services is encouraged to make their voice heard [...]

• Axis Joins IAB UK as Newest Member to Drive Innovation in Digital Advertising

  2 days ago News

  

  Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, [...]

• Seedtag Appoints Aritz Reyes as Global SVP of Operations

  2 days ago News

  

  Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]

• Teads Find: UK Travellers Favour Special Offers Over Celebrity Ads When Booking Holidays

  3 days ago News

  

  A new Travel Compass report from Teads, the omnichannel outcomes platform for the open internet, has revealed the ultimate travel inspirations for UK holidaymakers, with 80% of consumers stating that special offers from adverts impact their travel decisions. This is [...]

• Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

  4 days ago News

  

  The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

• First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

  4 days ago News

  

  As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]