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PressBox Articles

  • NumberEight Announces the Launch of the First ID-less Solution Landscape Map

    News

    In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]

  • Axis Programmatic Platform & AdInMo Announce In-Game Partnership

    News

    Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]

  • VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

    News

    FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [...]

  • New Research From Videoelephant Shows Video Ads & Content Work Best Together

    News

    A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial officer of VideoElephant quoting from its latest research report called [...]

  • Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency

    News

    Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed.  The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 [...]

  • Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams

    News

    Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams [...]

  • The GumGum Platform™ Achieves Global SOC 2 Compliance

    News

    GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings — GumGum Contextual, GumGum Attention, and [...]

  • ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

    News

    OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]

  • LoopMe Acquires Chartboost from Zynga

    News

    LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.  Financial details of [...]

  • Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager

    News

    Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities.  Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]

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