PressBox News

• Experian Research Reveals Black Friday Now Lasts a Fortnight as Older Shoppers Drive Online Boom

  2 days ago News

  

  New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]

• Study Highlights How Publishers Can Optimise Performance Across Prebid Setups

  3 days ago News

  

  Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]

• NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising

  3 days ago News

  

  As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

• BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform

  4 days ago News

  

  Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]

• Adform Supercharges Programmatic DOOH for Vodafone Germany & for AMC+’s Premiere of TWD Daryl Dixon España

  4 days ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (28th October, 2025) unveils results from two standout programmatic digital-out-of-home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers seamless [...]

• Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

  4 days ago News

  

  Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The [...]

• Axeptio Supports Ladybird to Advance a Standards-Driven, Independent Open Web

  5 days ago News

  

  The web is our shared infrastructure for information, connection, and interaction. It is dynamic, generative, and yet fragile. Today, (28th October, 2025) Axeptio announces its sponsorship of the Ladybird Browser Initiative, in support of a simple idea: the open web [...]

• adWMG and Venatus Announce Strategic Partnership in Gaming Advertising

  5 days ago News

  

  adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]

• BRAVE Expands Server Infrastructure in APAC to Support Global Growth & Performance at Scale

  1 week ago News

  

  BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE’s ongoing investment in building a faster, more [...]

• Teads Launches CTV Performance: A New Way to Optimise & Measure Real Outcomes from Connected TV

  1 week ago News

  

  Teads, the omnichannel outcomes platform for the open internet, today (23rd October, 2025) announced the beta launch of CTV Performance, an innovative performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside [...]