PressBox Articles

• Yahoo Academy is Back: Nominations for Class of 2025 Now Open

  4 hours ago News

  

  Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]

• Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising

  6 hours ago News

  

  Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]

• ArcSpan Enhances AMS Platform

  3 days ago News

  

  ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [...]

• Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

  4 days ago News

  

  LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

• Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance

  4 days ago News

  

  As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]

• Adform Expands UK Operations with Significant Director Appointments

  5 days ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment of Rhoanna Glenn as senior account director and Paul Islam as sales director.  With these hires, Adform is investing in expansion, [...]

• StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth

  5 days ago News

  

  StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

• Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

  5 days ago News

  

  Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]

• NFL Spot Leads The Way In Early Super Bowl Ad Ranking

  6 days ago News

  

  The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

• TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

  6 days ago News

  

  TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]