by Mathew Broughton on 6th Apr 2021 in Webcasts

2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry - encompassing brands, agencies, publishers and technology suppliers - has an opportunity to capitalise on this era of digital transformation.

On day two of MadTech Japan, which took place on Friday 12th March 2021: