by Zara Briggs on 3rd Feb 2022 in TRADERTALK

In this latest episode of TraderTalk TV, Stephen Emsall, business enablement director, MiQ, joins ExchangeWire’s Ciaran O’Kane to explore the YouTube opportunity, and how agencies and marketers can make the most of their spend on the platform.

In this session, Emsall and O’Kane discuss:

– MiQ’s view on YouTube and its position in the CTV ecosystem;

- The problems surrounding the platform and how traders can combat this;

– How MiQ use insights to apply their practices to YouTube; and

- Whether consumers are using their smart TVs for this purpose.

Ad SpendAgenciesCTVMarketerYouTube