Video
TapTap's Álvaro Mayol Garrido on the Transformation of Precision Targeting
TapTap's Álvaro Mayol Garrido joins Ciaran O'Kane at the famous ExchangeWire whiteboard to sketch out how precision targeting has changed, and how it can function in a privacy-first ecosystem. Tune in as Álvaro discusses: Why should an agency work with a [...]
ATS London: Sojern’s Josh Beckwith on the Power of a Vertical-Based Approach to Advertising
In this video interview from ExchangeWire's ATS London 2024, Josh Beckwith, Vice President of Global Corporate Sales & Customer Success at Sojern, discusses the power of a vertical-based approach to advertising. Josh expands on: Adopting a vertical-based advertising approach Helping travel advertisers make [...]
Quantcast's Scott Barker on the Future of Probabilistic Measurement
With even further uncertainty regarding third-party cookies, what are the benefits of probabilistic measurement? How can we lean into alternative technologies that no longer rely solely on third-party cookies? Tune in as Scott Barker, lead product manager at Quantcast, joins [...]
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ATS London: NextGen Media Stats and What They Mean to You
This ATS London session details and discusses the impact and consequences of NextGen media stats. Digital Turbine's Greg Wester's presentation is developed from groundbreaking behavioural research that tracks consumers’ daily media journeys and ad exposures. Tune in to gain actionable [...]
ATS London: Putting Publishers Back in Control
In this ATS London session, Mat Broughton and an expert panel look at how the publishing industry can take power back. As the marketing and advertising industry has moved toward first party data on both the buy and sell side - [...]
ATS London: The New Power of Privacy
In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, and privacy is crucial. Tune in to this ATS London session insightful session where industry experts delve into the challenges and opportunities of privacy [...]
ATS London: How Has Precision Targeting Transformed?
This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels to drive impactful campaigns. Tune in to learn how to harness the power of fully integrated media strategies across Display, OOH, TV, [...]
ATS London: Discover the Reality of CTV
In this stellar session from ATS London, an expert panel explore the journey through the triumphs and challenges within the programmatic CTV sphere Our guests offer a nuanced perspective on the evolving landscape of television in the digital era. Panel Rachel [...]
How Can We Navigate Ad Tech's Curation Revolution?
In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to navigating a post-cookie era, to smart activation. Discover why curation is the new champion of programmatic advertising. Panel Jasdeep Mondae, [...]
What Do 9,000 Brand Lift Studies Teach Us About Attention and Memory?
In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. The panel discuss: • Why performance marketing alone can’t build a brand • The findings from Lumen’s [...]
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