by John Still on 4th Sep 2024 in VoxPops

Ahead of ATS London, Emily Hart of AKA joins us for a voxpop on the future of precision targeting.

Emily will be joining our 'Transformation of Precision Targeting' panel, and in this sneak-preview she outlines why that is a hot topic in ad tech, why we're talking about it at ATS London and what advertisers need to know for successful measurement.

Emily discusses:

• How can marketers effectively integrate data across multiple channels like Display, OOH, TV, and audio to create impactful campaigns?
• What new challenges do marketers face in maintaining precision targeting, and how can they overcome them?

ATS London 2024 will take place on 11th September at The Queen Elizabeth II Centre - information and final tickets are available here.

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