by Ciaran O'Kane on 22nd Feb 2013 in TRADERTALK

Glow CEO Damian Routley discusses how they help performance advertisers run and optimise campaigns on Facebook using their platform Glow Machine. Damian goes on to breakdown the Facebook ad ecosystem and where they sit within it, for both display and mobile, and announce the launch of a new product this month that aims to help customers understand the difference between organic and paid distribution feed formats as well as target engaged users.

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