by Ciaran O'Kane on 29th Dec 2014 in TRADERTALK

TraderTalkTV comes from Paris this week. We speak to Adomik's Jean-Francois Bernard about the company's sell-side solution that helps publishers manage different inventory types via programmatic. Adomik is looking to build optmisation tools for publishers, enabling them increase yield from programmatic sales - and have built API integrations with the likes of AppNexus with more to follow in 2015.