Weborama's Mathieu Roche on DMP Usage Across Europe

by Lindsay Rowntree on 17th Jun 2016 in TRADERTALK

Over the last five years DMPs have become a key layer of the advertising/marketing technology landscape. Earlier this year (April 2016) ExchangeWire Research, in association with Weborama published the first comprehensive report on the state of the DMP industry in Europe.

In this edition of TraderTalk TV Weborama's Mathieu Roche and ExchangeWire's Ciaran O'Kane discuss the key findings from the report and review the panel discussion about the research, held at ATS Paris 2016.

Roche and O'Kane focus on:

- The importance of having a truly European perspective on DMP usage
- The differences between northern and southern Europe
- How high penetration of DMPs in agencies and publishers has come about
- DMP use cases for advertisers and publishers

- Barriers to implementation

- Current levels of satisfaction with DMP capabilities
- How DMPs will evolve in the future

Download the report here.