by Lindsay Rowntree on 13th Sep 2016 in TRADERTALK

In this special dmexco edition of TraderTalk TV, ExchangeWire hear from Steve Webb, EMEA director, Atlas at Facebook and Andy Cocker, co-founder and COO, Infectious Media.

Webb and Cocker discuss how people-based measurement is changing the ability to effectively measure and target cross-device. Cocker describes how people-based measurement is shifting measurement capabilities for his clients, including examples from clients Shop Direct Group and MBNA Bank Of America.

In this episode you will find out:

- How Infectious Media, as a specialist programmatic agency, use Atlas
- How people-based measurement alters programmatic strategies for advertisers
- The performance of people-based measurement for advertisers and how it is differentiated from other measurement metrics
- Where the capabilities of people-based measurement will go

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