by Lindsay Rowntree on 23rd Sep 2016 in TRADERTALK

In this special edition of TraderTalk TV for dmexco 2016, Ciaran O'Kane, CEO, ExchangeWire speaks with Gilles Chetelat, COO & co-rounder, StickyADS.tv and Thomas Bremond, managing director Europe, FreeWheel, about the rise of programmatic TV.

This episode will cover:

- How programmatic TV is developing

- The scalability of programmatic TV as it transforms a media channel from a broadcast to a narrowcast medium

- The state of programmatic TV in the German market

- Freewheel's recent acquisition of StickyADS.tv

- How TV fits into the cross-channel mix – its measurability and targetability alongside other screens and devices

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