by Lindsay Rowntree on 28th Dec 2016 in TRADERTALK

At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic of making upper funnel metrics work with programmatic.  

Topics covered in the panel discussion include:

- The rise of performance branding over and above traditional branding campaigns

- The role of TV and video in upper funnel campaigns

- The part measurement plays in determining the success of upper funnel activity

- The blurred lines between branding and performance

You can find a full write-up of this panel discussion here.

AgencyATSBrandingPerformance