by Lindsay Rowntree on 22nd Jun 2017 in TRADERTALK

In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O'Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX.

Buckley discusses:

- Header bidding in video versus display

- The necessity of header bidding in the display ecosystem, despite the supply constraint

- How SpotX is developing its ad server to manage holistic yield management as an evolution to the hack of header bidding

- The growth of programmatic TV and the future trend of shifting budgets from traditional into connected TV

- The differing global trends of connected TV

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