by Lindsay Rowntree on 10th Nov 2017 in TRADERTALK

In this voxpop edition of TraderTalk TV, Gareth Shaw, general manager EMEA at PulsePoint, video sponsors of ATS London 2017, discusses why the company is developing its programmatic solution and evolving into the burgeoning healthcare industry.

In this episode Shaw explains:

- The background behind PulsePoint's launch of a programmatic platform for the healthcare industry

- How the platform works and the audience it's aimed at

- Why the pharma and healthcare industry is primed for digital growth

- The challenges that exist in digital advertising within the healthcare industry

- How compliance in healthcare advertising is achieved and maintained

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