by Lindsay Rowntree on 3rd Nov 2017 in TRADERTALK

In this voxpop edition of TraderTalk TV, Michelle Raubenheimer, director of business development at PulsePoint, video sponsors of ATS London 2017, discusses the trends in video advertising across the advertising ecosystem.

In this episode, Raubenheimer discusses:

- Trends in the video space for advertisers

- Challenges of demand for video outstripping the supply of available inventory

- PulsePoint's video offering and the integration of the company's solution in its newly launched programmatic platform for the healthcare industry

- The demand trends for video advertising in the healthcare industry

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