by Lindsay Rowntree on 21st Nov 2018 in TRADERTALK

At ATS Singapore 2018, Jodie Collins, MD, RE/digital, was joined by the Singapore Media Exchange (SMX), a premium ad marketplace, powered by Mediacorp and Singapore Press Holdings. Jennifer Chase, VP, digital sales, solutions and operations, Mediacorp; and SMX's CEO, Hari Shankar; and SVP of sales strategy and operations, Su-Lin Tan, discuss why this exchange is so important for the Singapore market, and how SMX aims to achieve success, where publisher co-ops in other markets have failed.

ATS SingaporeMonetisationPMPPublisher