Latest Stories

• Is Web3 the next phase of the internet - or just a phase?

  2 years ago News

  

  Discussions around Web3 have really picked up pace. Whether it's just dipping their toes in blockchain, or taking the plunge into the metaverse, many brands and advertisers have started to take the opportunities seriously. The medium’s most ardent supporters tout [...]

• Amplified Intelligence Launches the Next Generation of Attention-Based Media Planning 

  2 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN® solution. It is the only attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN® has been [...]

• Broadsign Collaboration Bolsters StackAdapt's Programmatic DOOH Offering

  2 years ago News

  

  With demand for out-of-home (OOH) advertising continuing to surge, StackAdapt has announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The ad tech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, [...]

• Adelaide and TVision Partnership Bolsters Omnichannel Attention Measurement and Enables Programmatic Activation

  2 years ago News

  

  Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global partnership offering advertisers greater transparency into the quality of their [...]

• DanAds-Powered Ad Manager Platform Launched by National World

  2 years ago News

  

  National World, a leading UK media company, announced today (24th January) the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to [...]

• Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability  

  2 years ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and [...]

• Microsoft Pours Billions into Expanding OpenAI Partnership; Chinese NFT Platforms Expand into Hong Kong

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft enhances its investment into OpenAI partnership; China's NFT platforms move into Hong Kong to avoid compliance risks; and Disney announces it will apply Hulu's ad targeting capabilities to Disney+ from April. Microsoft expands OpenAI partnership Tech [...]

• Index Exchange Announces Strategic Partnership with Netric Sales AB

  2 years ago News

  

  Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced its expansion into Northern Europe and the Baltics through an exclusive partnership with Netric Sales AB. The entrance into the region comes on the heels of [...]

• MiQ UK Strengthens its Leadership Team with Appointment of Chief Revenue Officer and Head of Commercial Strategy

  2 years ago News

  

  MiQ hires John Thomson as chief revenue officer of the UK business. Formerly commercial director at Quantcast, Thomson will lead the unified commercial strategy – overseeing key relationships with strategic partners and working closely to ensure top-line revenue for the [...]

• Alphabet Cuts 12,000 Jobs; South Africa Implements Warnings on Crypto Ads

  2 years ago News

  

  In today's ExchangeWire news digest: Google-parent Alphabet announces 12,000 jobs have been cut; South Africa implements mandatory warnings on crypto ads; and the UK government awards the Digital Growth Grant to Barclays Eagle Labs. Fresh wave of job cuts at Alphabet Google-parent [...]