Latest Stories

• The Stack: Google Settles Location Data Lawsuit; Meta’s Targeting of Facebook Users Illegal in EU

  2 years ago News

  

  This week: Google agrees to settle location data lawsuit in Washington D.C, Meta’s ad targeting model deemed illegal by EU… New year, new me? Not for Google or Meta, apparently. This week, both tech giants contended with the hangovers of 2022’s [...]

• What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT

  2 years ago News

  

  In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

• TBS’s Dino Myers-Lamptey on the Duopoly, Morocco’s Crypto Law, and Shopify Audiences

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dino Myers-Lamptey, founder of The Barber Shop and co-chair of The Alliance of Independent Agencies, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the duopoly's ad share [...]

• Magnite & Criteo Partner to Extend Retailer Audiences into CTV

  2 years ago News

  

  Magnite, the world’s largest independent omnichannel sell-side advertising platform, and Criteo, the commerce media company announced a preferred relationship that will enable Criteo’s global retailer partners to leverage connected TV (CTV) through Magnite.  By collaborating, retailers can drive growth by extending [...]

• Teads Elevates Monique Pintarelli to President North America

  2 years ago News

  

  Teads, the global media platform announced the promotion of Monique Pintarelli to president, North America. In her new role, Pintarelli will continue to report to Teads co-CEO Jeremy Arditi and expand her purview from commercial leadership to full P&L responsibility [...]

• Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers

  2 years ago News

  

  Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to [...]

• multilocal Continues Hiring Spree Following Increasing Demand for its Services

  2 years ago News

  

  multilocal, the supply-side expert, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as chief revenue officer (CRO) and will focus on introducing the multilocal service [...]

• Meta's Business Model Threatened by EU Law; Microsoft Hopes to Sharpen Bing with OpenAI's Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: a new EU ruling deals a major blow to Meta's business model; Microsoft considers integrating OpenAI's ChatGPT into Bing; and Coinbase reaches a USD$100m (~£83m) settlement with New York regulators. EU ruling could mean curtains for [...]

• DoubleVerify Earns MRC Accreditation for Attention Measurement Solution

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

• Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform

  2 years ago News

  

  In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]