Latest Stories

• The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority

  2 years ago News

  

  This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week;  Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]

• ExchangeWire's Big 2023 Predictions

  2 years ago Podcast

  

  It's an ExchangeWire predictions special on this week's MadTech Podcast.  Head of Content, John Still is joined by COO Lindsay Rowntree, CEO Rachel Smith and CSO Ciarán O'Kane to discuss what's going to make headlines in 2023. Is this another 'year [...]

• Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying 

  2 years ago News

  

  Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics.  With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency [...]

• YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

  2 years ago News

  

  In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]

• What's in store for OOH in 2023?

  2 years ago News

  

  Digital out-of-home (DOOH) is back on the rise. Investment in the medium was rising steadily until 2020, when the Covid-19 pandemic curbed spend. So will 2023 see this upward curve continue? As part of our predictions series, we asked the [...]

• ESG: predictions for sustainability in 2023

  2 years ago News

  

  While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]

• Google & Meta to Lose US Digital Ad Majority; Musk to Step Down as Twitter CEO

  2 years ago News

  

  In today's ExchangeWire digest: Google and Meta to lose US digital ad majority; Elon Musk to step down as Twitter CEO; and Nielsen undergoes major reorganisation. Google and Meta to lose US digital ad majority Google and Meta are set to lose [...]

• Infrastructure & Automation: Predictions for 2023

  2 years ago News

  

  In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

• Audigent Integrates Experian Data & Identity Capabilities into SmartPMP™ Suite

  2 years ago News

  

  Audigent, the leading data identity, curation, and activation platform,  announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP™ private marketplaces. Advertisers can now activate using the world’s largest [...]

• AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid

  2 years ago News

  

  BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]