Latest Stories

• IAS Reports - Eroding Consumer Trust is Top Concern for Advertising on Social Media Platforms in 2023

  2 years ago News

  Integral Ad Science, a global leader in digital media quality, today (December 20th, 2022) released its 2023 Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite [...]

• Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta

  2 years ago News

  

  In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and Microsoft files patent for personalised in-game ads. Epic Games to pay USD$520m (£427m) FTC settlement Executives at Epic Games, best known for [...]

• Adelaide Announces Global Partnership with PubMatic to Launch First High-Attention Auction Packages

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to launch first-to-market Auction Packages powered by Adelaide AU (Attention Unit) data. As [...]

• Average Agency Payment Times Increase; Twitter Seeks Funding

  2 years ago News

  

  In today's ExchangeWire digest: Average agency payment times increase; Twitter seeks funding at USD$54.20 (£44.63); and Microsoft to roll out "data boundary" for EU customers. Average agency payment times increase The standard duration of payment terms to agencies from clients has increased [...]

• Audio: Predictions for 2023

  2 years ago News

  

  Audio has experienced rampant growth in recent years and shows no signs of slowing down. Global ad spend on traditional radio advertising is set to hit a market volume of USD$28.1bn (~£22.8bn) by the end of the year. As total [...]

• DanAds Earns SOC II Type 2 Certification Offering their Clients the Highest Level of Information Security

  2 years ago News

  

  DanAds, the industry-leading provider of self-serve technology, has successfully obtained the System and Organisation Control (SOC) II Type 2 Certification, provided by Assure Professional. This certificate, obtained after a third-party audit of data security and privacy protection processes, demonstrates DanAds’ [...]

• Yahoo Integrates with DAX to bring more Premium pDOOH Screens to its Omnichannel DSP 

  2 years ago News

  

  Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]

• The Stack: Apple to Permit Third-Party App Stores, Microsoft Under Fire from FTC

  2 years ago News

  

  This week: Apple relents to the EU and opens its system to outside app stores, Microsoft's purchase of Activision Blizzard faces renewed threat from FTC... The world of tech was rocked this week by the announcement that Apple would open its [...]

• Mamuka ApS’s Alex Lund on Tesco’s Media Update, Amazon’s EU Deal, and Ad Growth Forecasts

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Alexander Lund, founder & CEO of Mamuka ApS, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss Tesco's latest Retail Media move, Amazon capitulating to the EU over [...]

• Stingray Advertising Partners with Hivestack to Power Retail Audio Advertising in the United States, Mexico, and Australia

  2 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]