Latest Stories

• Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

  6 months ago News

  

  News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. Viant Acquires IRIS.TV California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

• Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

  6 months ago News

  

  Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]

• Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

  6 months ago News

  

  Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]

• StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency

  6 months ago News

  

  StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store.  Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]

• “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ

  6 months ago News

  

  In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV. What are the key strategies marketers can implement to fully unlock the potential [...]

• Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

  6 months ago News

  

  Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise [...]

• Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3

  6 months ago News

  

  News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH CMA demands revised Privacy Sandbox commitments from Google The UK Competition and Markets Authority (CMA) has issued its latest report [...]

• OpenX Promotes Julie Rooney to Chief Privacy Officer

  6 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie Rooney to chief privacy officer and deputy general counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard [...]

• Mollie Spilman Joins ArcSpan’s Advisory Board

  6 months ago News

  

  ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

• New Picnic Study Reveals Clearpay Boosts Brand Consideration with New Quality Media Technology

  6 months ago News

  

  Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign.  Goodstuff [...]