Latest Stories

• EU Contemplates Australia-Style Media Bargaining Code; China Imposes New Antitrust Rules

  4 years ago News

  

  In today's ExchangeWire new's digest: reports surface that the EU will seek to implement legislation similar to Australia's proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle [...]

• 2021 Predictions: Ad Spend & Brand Advertising

  4 years ago News

  

  Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of their right to privacy, vigilance surrounding [...]

• Magnite Acquires SpotX to Bolster CTV Offering; Ecommerce Boom Forecast to Continue

  4 years ago News

  

  In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]

• Facebook Contemplates Suing Apple; Kuaishou Files IPO

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook contemplates filing an antitrust suit against Apple as ATT implementation creeps closer; Chinese video-platform-turned-ecommerce-channel Kuaishou goes public; Amazon founder [...]

• TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience

  4 years ago News

  

  TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

• tmwi Appoints Matt Morgan as Managing Director Alongside a Raft of Strategic Hires

  4 years ago News

  

  Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

• The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  4 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]

• IAB Europe Survey Reveals Disconnect Between Importance of Post-Cookie Era Solutions and Business Readiness

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. To understand how [...]

• Apple Reports Highest Quarterly Profits; Ecosia Becomes a Default Search Engine on Brave

  4 years ago News

  

  In today's ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020.   Q4 [...]

• Integral Ad Science Expands Business Operations in Australia and New Zealand, Makes Senior Appointments

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced three senior appointments in Australia and New Zealand (ANZ) to accelerate the company’s growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman [...]