Latest Stories

• Google Threatens to Pull Search from Australia; IPA Predicts Eventual Ad Spend Recovery

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google threatens to withdraw Search from Australia over the News Media Bargaining Code row; the IPA forecasts eventual ad spend [...]

• Cavai's Ed Preedy on FLoC, Anime's Path to the World Stage, and Birdwatch

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ed Preedy, global CRO at Cavai, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Google has effectively opted to replace cookies [...]

• Capital Croissance Invests in Smart AdServer

  4 years ago News

  

  Smart AdServer, the independent ad tech platform, is reshaping its capital structure via a Management Buyout of current investor Cathay Capital by Capital Croissance, which becomes its new majority shareholder. Cathay Capital fuelled the foundational growth of Smart, and it [...]

• Taboola to Become NYSE Listed at an Implied $2.6 Billion Valuation via a Merger with ION Acquisition Corp. 1 Ltd.

  4 years ago News

  

  Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC, with USD $259m (£189.6m) in trust. Taboola has also secured approximately USD $285m (£208.6m) in primary and [...]

• ICO Orders WhatsApp Not to Share Data with Facebook; Apple Reveals More IDFA Details

  4 years ago News

  

  In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives [...]

• TGE Index Investment Report - Q4 & Year-End 2020

  4 years ago News

  

  2020 highlights - Total investment and M&A activity across the video games industry tracked by the TGE Index through April-December 2020 reached USD$37.890bn from 406 disclosed transactions (501 total). Adding averaged publicly-available data for Q1 gives a full-year approximation of USD$40.572bn [...]

• Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

  4 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings of research into achieving Effortless Modern Marketing, conducted with more than 1,000 marketing professionals across the UK, EMEA and the US, [...]

• Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices

  4 years ago News

  

  Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]

• Unruly Launches New Self-Service Tools for CTV and OTT Publishers

  4 years ago News

  

  Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

• 2021 Predictions: Data, Transparency and Privacy

  4 years ago News

  

  With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]