Latest Stories

• Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme

  4 years ago News

  

  British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]

• Google Looks to FLoC for Post-Cookie Targeting; IPA Bellwether Forecasts Eventual Recovery

  4 years ago News

  

  In today's ExchangeWire news digest: Google indicates that it will use FLoC for targeted advertising once third-party cookies disappear; the IPA's Q4 2020 Bellwether Report asserts that ad spend will recover despite current pessimism; and America's largest cinema chain, AMC, [...]

• Vlogbox and Sprout Studios Partner to Distribute Animation Content On Roku

  4 years ago News

  

  VlogBox, a content monetisation platform, and Sprout Studios, an animation studio, have announced a strategic partnership through which they aim to distribute and monetise Sprout Studios animations on Connected TV markets, starting with Roku.  Connected TV is commonly considered as the [...]

• Google Threatens to Pull Search from Australia; ICO Resumes RTB Probe

  4 years ago News

  

  In today's ExchangeWire news digest: Google threatens to withdraw their Search feature from Australia in response to the News Media Bargaining Code; the ICO resumes their investigation into RTB and the wider ad tech ecosystem; and NBC Universal announces their [...]

• Addressability in 2021: Re-Framing an Identity Infrastructure Without Cookies

  4 years ago News

  

  Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]

• Google Acquires Fitbit; $80bn Spent on More 5G Airwaves

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Google takes over Fitbit, despite ongoing protests against the acquisition; the FCC rakes in $80bn in a 5G airwaves auction; [...]

• ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  4 years ago Podcast

  

  In this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss the latest news in ad tech and martech.   In this session: - WhatsApp has extended the deadline for accepting its new terms and conditions. The [...]

• Epom Compiles 3 Checklists for Brand, Publisher, or Ad Network Business Growth

  4 years ago News

  

  Epom changes the way of providing software as a service by providing not only the technology but also guidelines on how to use the tech for growth. To help businesses avoid common mistakes while using ad tech software, the company [...]

• Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer

  4 years ago News

  

  Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as chief financial officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires [...]

• Miguel Araujo Joins Semasio as Director of Data Science

  4 years ago News

  

  Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for the data science department and report to Kasper Skou, CEO and co-founder. Miguel comes from Feedzai, where he most recently served [...]