Latest Stories

• FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  4 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

• 2021 Predictions: Identity

  4 years ago News

  

  2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google's bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by [...]

• Integral Ad Science Acquires Amino Payments

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions [...]

• Hivestack Expands to China and Appoints Troy Yang from The Trade Desk as Managing Director of North Asia

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the expansion of its business operations into China and the appointment of Troy Yang as Managing Director, North Asia.  Joining from The Trade Desk, where he was [...]

• 2020 Sees Highest Number of App Downloads; Essence Launches Media Health Check

  4 years ago News

  

  In today's ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus [...]

• Admix Expands into US and EMEA With Major Hires from Google and Spotify

  4 years ago News

  

  London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

• Google 'Experiment' Omits Some News Sites from Search; YouTube, WhatsApp Dominate in India

  4 years ago News

  

  In today's ExchangeWire news digest: Google admits that some news media sites were excluded from its Search results in Australia as part of an experiment; WhatsApp and YouTube both climb to almost half a billion monthly active users in India; [...]

• Adverty is Granted Second US Patent for In-Game Ad Viewability Technology

  4 years ago News

  

  Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The new technical patent protects a method of determining whether an advert is considered visible in a [...]

• OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall

  4 years ago News

  

  In today's ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia's ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite [...]

• Adnami Strengthens Management Team with Senior Hires as it Continues Expansion

  4 years ago News

  

  Following massive growth and a recent seven-figure sum of investment, the Danish-based ad tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team with the hire of Carl Söderblom as VP Operations and Business Development [...]