Latest Stories

• Verve Group Acquires Digital Video Ad Platform From Nexstar Inc.

  4 years ago News

  Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, [...]

• AlgoriX Launches AlgoriX Studios, Focuses on Midcore-Casual Game Development and Nurturing Indie Devs

  4 years ago News

  

  AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]

• Adform Partners with AdsWizz to Unlock Audio Inventory at Scale on the Adform DSP

  4 years ago News

  

  Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital audio advertising solutions, AdsWizz. The partnership will simplify the process of running programmatic audio campaigns at scale for advertisers via the [...]

• Roku Rescues Quibi's Content; CMA Investigates Google's Privacy Sandbox

  4 years ago News

  

  In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app.   Roku buys rights to [...]

• Alibaba Hit With Antitrust Probe; S4 Capital Acquires 2 New Agencies

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Chinese Communist Party launches an antitrust investigation into Alibaba; S4 Capital acquires 2 new agencies with plans to merge [...]

• Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode: - Guinness Atkinson Asset Management has announced the [...]

• Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%.   Twitter builds [...]

• Viacom Inks Hulu+ Live TV Carriage Deal; Influencer Impact Growing

  4 years ago News

  

  In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

• Fraud Detected on Shopify; S4 Capital Acquires 2 New Agencies

  4 years ago News

  

  In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

• Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed "Secret Pact"

  4 years ago News

  

  In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]