Latest Stories

• Re-Architecting the Mechanisms of Digital Marketing

  4 years ago News

  

  Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

• Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’

  4 years ago News

  

  In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]

• 17 European Ad Tech Companies that Will Have A Big 2021

  4 years ago News

  

  There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

• Publishers Know their Audiences Best: Q&A with David Folgueira, Prisma Media

  4 years ago News

  

  As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such [...]

• Bidstack Partners with Codemasters® to Drive Hands, Face, Space Messaging in DiRT Rally 2.0™ and GRID®

  4 years ago News

  

  Codemasters® today partnered with Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0™ and GRID®. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind [...]

• The MadTech Podcast 2020 Christmas Special

  4 years ago Podcast

  

  It's the MadTech Podcast Christmas Special! In this episode, ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google's decision to [...]

• Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World

  4 years ago News

  

  Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]

• Allroll Introduces Attriboost, Attribution and Analytical Software for OTT Channel Owners

  4 years ago News

  

  Allroll, the unique OTT marketing platform for video channel owners, is announcing the launch of its new product Attriboost, an innovative software solution for detailed analytics and attribution for OTT channels.  Attriboost was created to help marketers and developers define, track, [...]

• La video piattaforma ShowHeroes fonda la holding ShowHeroes Group

  4 years ago News

  

  Showheroes SE, tra i player leader in Europa, piattaforma indipendente per publishers e advertisers, annuncia la costituzione di Showheroes Group. Sotto la nuova holding, ci saranno 6 divisioni di business con servizi e attività ben definiti e verranno integrate Streamads (Paesi [...]

• Nace ShowHeroes Group como unión de las unidades de negocio y empresas adquiridas por ShowHeroes

  4 years ago News

  

  ShowHeroes SE, líder independiente europeo de vídeo para editores y marcas, anuncia el lanzamiento de ShowHeroes Group. Desde hoy, la nueva entidad ShowHeroes Group, será el paraguas del grupo más innovador en ad tech y medios especializado en video de [...]