Latest Stories

• Collaboration is Key to Evolving Programmatic Advertising

  4 years ago News

  

  In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised [...]

• Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach

  4 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once [...]

• WhatsApp 2021 Says Accept New Terms or Leave; Global Ad Spend to Fall 7.5%

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: WhatsApp gives its users an ultimatum - either accept new terms, or delete the app; Zenith releases its forecast for [...]

• Verve Group Takes Over AppMonet’s SDK Header Bidding Business

  4 years ago News

  

  Verve Group, a global brand performance ad platform, today announced the takeover of AppMonet’s SDK header bidding business. AppMonet is a programmatic advertising platform for brands and apps that is transforming its business model to focus on its mobile demand-side [...]

• IAB Australia's Gai Le Roy on Zenith, the News Media Bargaining Code, and WhatsApp

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this episode: - Zenith has released its [...]

• GumGum Sports Launches Industry-Leading Analytics Module for Streamlining Sponsorship Analysis and Reporting

  4 years ago News

  

  GumGum Sports, the leading AI-powered sponsorship analytics platform, has launched a new analytics module called Auto Collections, which enables sports teams and rights holders to systematically analyse the media value of branded content and sponsor signage across social media, linear [...]

• Adnami Announces Key UK Hire as Expansion Continues Globally Steph Miller to Lead Launch of UK Office

  4 years ago News

  

  Following significant growth, high impact creative tech provider Adnami has announced the appointment of Steph Miller as commercial director in the UK.  Miller, who has held leadership and commercial roles at Zoopla, Telegraph Media Group and News International, will be responsible [...]

• FTC Files New Suit Against Facebook; Amazon and Google Fined for Data Violations

  4 years ago News

  

  In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a clamp down on Facebook; Amazon and Google face fines from the French Data Protection Authority for using tracking cookies without [...]

• 2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital

  4 years ago News

  

  As we get ever closer to the end of 2020, more and more of us are reflecting on how the year's most significant event - the COVID pandemic - shaped the way our industry worked. Helene Hall (pictured below), CEO [...]

• IAB Europe Releases Guide to Ad Fraud Authored by Industry Leaders from Across Europe

  4 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to Ad Fraud’, to help drive media quality and effectiveness in the digital advertising industry. This guide has been developed by [...]