Latest Stories

• AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads

  4 years ago News

  AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]

• AdTonos Launches YoursTruly Technology to Deliver Interactive Radio Ads

  4 years ago News

  

  AdTonos, a leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: YoursTruly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s vast [...]

• Allroll & VlogBox: a Strategic Partnership for OTT/CTV Industry Development

  4 years ago News

  

  Allroll, a CTV marketing platform, and agency, announced its partnership with VlogBox, a global OTT app development, video content distribution, and monetisation company, in order to create a full-value marketplace for channel owners.  This will allow Vlogbox to widen its advertising [...]

• District M Strengthens the Creative Potential of Programmatic Campaigns with FLO Creative Builder

  4 years ago News

  

  FLO, district m’s media buying platform, has gained a brand new feature this month with the addition of the Creative Builder. The tool is intended to be the ideal solution to counter the recurring difficulty faced by individuals and companies [...]

• UK Introduces New Big Tech Regulator; Facebook Agrees to Pay for News Content

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the UK announces the creation of a new regulatory body to govern Big Tech; Facebook agrees to pay UK news [...]

• Data Collection is A Hot Topic in CTV: Q&A with Emmanuel Crego, Values.media

  4 years ago News

  

  The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel differs from market-to-market as much as this one. ExchangeWire speaks with Emmanuel Crego (pictured below), managing director at French media [...]

• Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: - Kroger and [...]

• Passendo Launches in the UK Market Amid Record Growth

  4 years ago News

  

  Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the UK market with seasoned publishing data expert Anthony White heading up the team. Despite the worldwide downturn in 2020, following [...]

• Captify Launches Unique Publisher Suite within Sense

  4 years ago News

  

  Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]

• LinkedIn Sued Over Inaccurate Ad Metrics; EU Hopes for US Collaboration Against Big Tech

  4 years ago News

  

  In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]