Latest Stories

• Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals

  4 years ago News

  

  Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market Size’ by OnAudience.com, one of the world’s largest anonymous audience data providers. The study includes trends, estimates, and forecasts for [...]

• Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

  4 years ago News

  

  Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and [...]

• Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs

  4 years ago News

  

  Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]

• Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]

• Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser, Mediasense

  4 years ago News

  

  ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]

• Salesforce Acquires Slack for $27bn; Facebook Buys Kustomer for $1bn

  4 years ago News

  

  In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the firm's 21-year history; Facebook buys customer-service start-up Kustomer for USD $1bn; and Italy's AGCM fines Apple €10m after ruling that [...]

• Primis Launches Contextual Advertising and Audience Extension

  4 years ago News

  

  Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video [...]

• Tappx Demonstrates Exponential Growth During Global Pandemic

  4 years ago News

  

  Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, is proud to reveal a staggering 60% increase in its workforce size since March 2020. This unprecedented Tappx increase has been driven by 479% YTD [...]

• Facebook Will Pay UK News Outlets for Content; AWS Could be Huge Alone, Predicts Galloway

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook agrees to pay UK news outlets to include their content on Facebook News; Professor Scott Galloway predicts that AWS could become the world's biggest company if spun out from Amazon; and Zoom remains optimistic [...]

• It's Been the Biggest Year for Digital Transformation: Q&A with Liam Brennan, MediaCom

  4 years ago News

  

  How has 2020 shaped digital media innovation and what have been the biggest takeaways to bring into 2021? ExchangeWire speaks with Liam Brennan, global director of innovation, MediaCom (pictured below) about brands' approaches to innovation and digital transformation, and how [...]