Latest Stories

• UK Creates New Big Tech Regulator; Channel 4 Puts Pivots Towards Digital

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government announces plans for a new watchdog that aims to rein in Big Tech; Channel 4 turns its attention to enhancing its digital offering and away from linear programming; and WPP plc makes [...]

• YouTube Inserts Ads on Non-Partner Videos; BuzzFeed Acquires HuffPost

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: YouTube receives widespread criticism after deciding to insert ads into videos from non-partnered creators, without giving them a cut of [...]

• The ExchangeWire Team on Nielsen's ID Graph, Apple's In-App Fees, and YouTube's Latest Ad Move

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. In this week’s episode: - Nielsen has announced that it is developing its own identity graph ID [...]

• TheViewPoint Partners with BidMind by Fiksu to Expand Demand Partners Network

  4 years ago News

  

  TheViewPoint, an ad monetisation platform for CTV/OTT publishers and broadcasters, has partnered up  with BidMind by Fiksu, a self-serve demand-side platform, to provide premium access to its exclusive inventory.  This robust cooperation enables advertisers and publishers to avoid intermediaries within the [...]

• Challenges, Opportunities, and Partnering with Ogury: Q&A with David Ribeiro, Voodoo

  4 years ago News

  

  Whilst the events of this year have brought disruption to the ad tech industry, opportunities for growth have nonetheless found a way to the fore. In this Q&A, David Ribeiro (pictured below), user acquisition and monetisation team lead at mobile [...]

• France Proceeds with Big Tech Tax; ViacomCBS Sells Simon & Schuster

  4 years ago News

  

  In today's ExchangeWire news digest: the French government resumes taxing tech giants as international tax reform talks continue; ViacomCBS sells publishing business Simon & Schuster to Penguin Random House; and the latest DPRI finds that digital publisher revenues fell by [...]

• Cavai Opens Office in Munich, Germany, and Appoints Florian Wolf as Sales Director for the DACH Region

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales Director for the DACH region. Cavai has seen significant growth over [...]

• Abrams Media and MGID Sign Content Recommendation Partnership

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its partnership with digital publishing network, Abrams Media to bring content recommendations across the publisher’s global portfolio on all devices, with the aim to improve the user experience and boost [...]

• UK Proposes New Telecoms Security Bill; India Bans Another 43 China-Based Apps

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government proposes a bill to officially ban Huawei and sanction non-compliant telcos; the Indian government bans a further 43 apps made by Chinese developers from its cyberspace; and Australia reviews its 1988 Privacy [...]

• Xandr’s Invest TV Platform Gains Momentum

  4 years ago News

  

  Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks® and Crown Media Family Networks are now participating in automated audience-based selling. Major [...]