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Telenor Sells Tapad to Experian; YouTube Inserts Ads into Non-Partnered Content
In today's ExchangeWire news digest: Norwegian telecoms firm Telenor sells ad tech Tapad to Experian; YouTube sparks backlash after monetising videos made by creators who are not part of the company's Partner Program; and cord-cutting slows in the US over [...]
Adform Sets New Standard for Transparency & Efficiency with Independent PwC Review of Adform FLOW Platform
In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and AOP in the UK. The research, which was executed by PwC carried out an extensive investigation that mapped the digital [...]
Zefr Joins the IRIS.TV Contextual Video Marketplace
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by IRIS.TV’s Contextual Video Marketplace Zefr, the leading contextual data platform for brands and agencies, [...]
Unruly's Alex Khan on IDFA; Ad Tech IPOs; and Global Media Trends
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Alex Khan, Group MD - International at Unruly, to discuss the latest news in ad tech and martech. In this week's episode: - Apple’s IDFA [...]
Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America
Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company today announced that they are expanding sales and operations to several countries in Latin America including Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the [...]
EU Criticised for Slow Big Tech Action; Ad Tech Trio Join Unified ID 2.0
In today's ExchangeWire digest: EU criticised for slow antitrust action against big tech firms; ad tech trio PubMatic, Magnite, and Index Exchange, join the Unified ID 2.0 initiative; and brand performance marketing platform Launchmetrics acquires Parklu. EU criticised for slow big [...]
Xandr Partners with Realytics to Enable Linear TV campaign Buying
Xandr, AT&T’s advanced advertising company, and Realytics, a leader in TV-Digital convergence, today announced a new partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest buying platform. Advertisers are looking for simplification between TV and digital [...]
ID5 Launches INSIDE: The Universal ID Distribution Partnership Programme
ID5, the independent identity solution for digital advertising, announces the launch of Inside, a partnership programme built to support their distribution partners and to increase the reach of ID5’s cookie-less advertising user ID. Since its launch in 2017, ID5’s mission has [...]
tmwi Appoints Digital Marketing Expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at the start of November and has embedded swiftly into the agency’s key MG team. Most recently Client [...]
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