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  • Unruly Data Uncovers Australian Consumer Attitudes Toward Connected TV (CTV)

    Three-quarters of Australians prefer to watch TV for free with ads rather than pay to watch ad-free, according to new research released today by video ad platform Unruly. The new study by the Tremor International company, which examines how [...]

  • tmwi Appoints Digital Marketing Expert Kaled Miah as Senior Account Director

    Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at the start of November and has embedded swiftly into the agency’s key MG team. Most recently Client [...]

  • Klaviyo Raises USD$200m; YouTube Launches Audio Ad Units

    In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m). Klaviyo raises USD$200m (£151.1m) at USD$4.15bn (£3.13bn) valuation Customer data and marketing automation platform Klaviyo has announced that it has raised USD$200m [...]

  • VDX.tv Wins at the 2020 Effective Mobile Marketing Awards

    VDx.tv, a global advertising technology company, that delivers video-driven experiences across desktop, mobile and OTT, announced it has been recognised as winner at the Effective Mobile Marketing Awards in the Most Effective Integrated Campaign category, for its full video-driven experience [...]

  • district m Ranks #4 on Deloitte Technology Fast 15

    district m, a Montreal-based leading advertising technology company, has ranked #4 on Deloitte’s Technology Fast 15™ Award. Deloitte’s Enterprise Fast 15™ leadership category recognizes Canadian technology companies with the fastest revenue-growth percentage over their last 4 years of operation. The [...]

  • Peer39 Launches First Pre-Bid CTV Contextual Planning and Targeting Toolset

    Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilise Peer39’s contextual analysis to understand the [...]

  • TheViewPoint Becomes VlogBox's CTV & Reporting Tech Partner

    TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad [...]

  • Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo

    In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

  • Nexta.io Launches AI-Driven Optimisation Engine NeOO

    Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine helps advertisers to fully utilise Nexta’s spectrum of digital marketing solutions in an easy, automated and optimised manner. Key features of [...]

  • Goldbach Germany Partners with Hivestack

    Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. With this [...]