Latest Stories

• Technology Investment Set to Surge in UK -Lotame/Cint Report Reveals

  7 months ago News

  

  Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions [...]

• Taboola Data Reveals; Benefits Top of the Agenda for Brits in September

  7 months ago News

  

  Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views. A surge [...]

• Invibes Advertising refuerza su equipo directivo en España

  7 months ago News

  

  Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]

• Invibes Advertising Strengthens its Management Team in Spain

  7 months ago News

  

  Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients.  In Spain, CEO Jorge Palacios has announced the [...]

• Prime Video’s Ad Launch: A new era for commercial TV?

  7 months ago News

  

  In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters? In [...]

• Displayce & JCDecaux Launch Exclusively ‘Airport Live Triggering’

  7 months ago News

  

  Displayce, the leading European platform for programmatic buying in digital out-of-home communication, unveils “Airport Live Triggering” in partnership with JCDecaux, the world’s number one in outdoor advertising. This new feature, exclusive to the Displayce DSP, enables self-service, real-time activation of [...]

• Pixalate Releases August 2024 Web Publisher Trust Index

  7 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  7 months ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

• VistaPrint Taps impact.com to Power New Creator Platform

  7 months ago News

  

  impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new [...]

• Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara

  7 months ago News

  

  Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]