Latest Stories

• Equativ Expands Retail Media Division with Kamino Retail Acquisition

  7 months ago News

  

  Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers. Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three [...]

• How Tech is Turbocharging Transformation in OOH

  7 months ago News

  

  From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

• Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X 

  7 months ago News

  

  Today’s news: Epic Games Aims Antitrust Accusations at Google and Samsung; YouTube Content Down over Legal Dispute; Brazil Imposes New Fine for X  The ad tech ecosystem is brimming with legal news. Kicking off the week, Epic Games threw accusations at [...]

• Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New CA Law Targets Digital Goods Purchases 

  7 months ago News

  

  Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases  Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]

• VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms 

  7 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.  They look at what [...]

• Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube

  7 months ago News

  

  Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category.  Zefr's Brand Safety & Suitability Reporting on YouTube [...]

• The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads  

  7 months ago News

  

  This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]

• Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report

  7 months ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th, 2024) released the August 2024 Most Common Mobile Invalid Traffic (IVT) Types Report. The report examines the most common types [...]

• September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris

  7 months ago News

  

  Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala Harris’ campaign. That’s according to new data from creative effectiveness platform DAIVID, which found there has been a swing in [...]

• ICO's Stephen Bonner on the Importance of Data Compliance

  7 months ago Podcast

  

  In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner, Stephen Bonner, to discuss the ICO's recent study around the data compliance of the UK's top 100 websites. Tune in as Stephen [...]