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Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]
Analysis: Snap Posts Losses in First Earnings Report Since IPO
Following Snap Inc's (NYSE:SNAP) successful IPO in March, the first earnings call announced today (10 May) leaves a little to be desired. Opening on IPO day at USD$24 (£16.42), 41% above the USD$17 (£11.63) issue price in March, Snap promised [...]
Location Drives Marketers’ Shift from Demographic to Contextual Insights
A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and [...]
Outstream Video Formats Continue to Grow: Q&A with Jerem Febvre, Sublime Skinz
Advertisers want to tell their stories with video advertising; and the latest auto-playing, outstream ad units are giving brands increased exposure with extremely high viewability. As the use of outstream continues to grow, Jerem Febvre (pictured below), co-founder and president, [...]
Publishers Need to Fight Fake News with an Arsenal of Diverse Revenue Streams
There is a fundamental conflict between what drives publisher revenue and what represents responsible journalism. Writing exclusively for ExchangeWire, Alicia Navarro (pictured below), CEO and co-founder, Skimlinks explains that, as Facebook and Google’s duopolistic powers increase and absorb over 85% of all [...]
Combatting Fraudulent Traffic for Better Campaign Health: Q&A with Rich Kahn, eZanga
Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich Kahn (pictured below), CEO, eZanga explains, advertisers need continued education and technology to tackle this neverending problem and eliminate this [...]
Why Affectv’s Success Wasn’t Affected by the Limitations of Traditional Lenders
In today’s fast-moving world of digital media, being a leader in predictive marketing doesn’t make securing bank credit lines any simpler. In fact, rapid growth has been known to scare off traditional lenders. In this piece, Matt Byrne (pictured below), [...]
APAC Marketers Need AI & Data to Handle Complex Customer Journey
Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers. The region, however, also is widely disparate with [...]
'Project Owl': Google Launch New Quality Improvements – But Do They Go Far Enough?
Google announced their latest set of quality improvements for search, nicknamed 'Project Owl', following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes [...]
Third of Digital Media Investments Goes to Mobile in LATAM; Criteo Launch Sponsored Products in Brazil
In this week's roundup: Logan's latest report shows that 32% of digital investments in Latin America are directed to mobile, and with full screen banners and pre roll at the top of the list of most used formats; Criteo launch [...]
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