Latest Stories

• AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado

  8 months ago News

  

  AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [...]

• X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK 

  8 months ago News

  

  Today’s news: X Launches CTV App; Snapchat Adds New Ad Placements; Amazon’s AI Shopping Assistant Arrives to UK  In a post on Tuesday, X announced that a beta version of its CTV app is now available on several app stores. The [...]

• Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS 

  8 months ago News

  

  Today’s news: Havas Red Launches in Japan; APAC Travellers’ Spend Surged Fivefold Fuelled by Olympics; The Trade Desk Developing Smart TV OS  Havas Red, the merged media agency network, has announced the expansion of its reach in the APAC region with [...]

• 8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID

  8 months ago News

  

  Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

• Brazil Blocks X; Oasis 'Dynamic Pricing' Uproar

  8 months ago News

  

  News in Brief: X Blocked in Brazil; Dynamic Pricing to be Investigated after Oasis Fiasco Our top story today takes us to Brazil, where millions of users have found themselves shut out from one of the world’s most popular social networks, X. [...]

• VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements

  8 months ago News

  

  Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]

• Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

  8 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising.  The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]

• Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing

  8 months ago News

  

  Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing.. Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [...]

• CNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Ensuring Digital News Funding  

  8 months ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech.  The episode’s focus is on advertising and publishing, [...]

• The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action    

  8 months ago News

  

  This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily      Our digest news this week kickstarted with a significant move from Google: the tech giant made objections to the list of [...]