Latest Stories

• The Wires 2024: From Groundbreaking Strategies to Cutting-Edge Ad Tech

  9 months ago News

  

  The deadline for the The Wires Awards is fast approaching. Check out what our judges are looking for as you finalise your entry. The Wires Global recognises the best use of digital media, marketing, and commerce. Placing a particular focus on [...]

• AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner

  9 months ago News

  

  A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

• Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data Insights

  9 months ago News

  

  Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [...]

• Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger

  9 months ago News

  

  On today’s news digest: Amazon Prime Undercuts Netflix’s Ad Prices; Hyve Acquires POSSIBLE; Connatix and JW Player Discuss Merger  In the next sequel of the streaming wars, Amazon Prime has undercut Netflix’s ad prices. This follows Disney cutting its CPMs by [...]

• impact.com Unveils Fully Customisable Customer Referral Solution

  9 months ago News

  

  impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  9 months ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

• Prime Day Drives 1,000% Increase in Amazon Interest

  9 months ago News

  

  Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

• Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

  9 months ago News

  

  In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]

• Quantcast's Amit Kotecha on Google's Cookie Deprecation U-Turn

  9 months ago Podcast

  

  Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What does the cookie deprecation reversal really [...]

• UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab 

  9 months ago News

  

  On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab  UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]