Latest Stories

• ‘Asia is not ‘different’. It’s Asia…’

  11 years ago News

  

  Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to [...]

• Announcing Our ATS New York Event On November 04

  11 years ago News

  

  We will be holding our first event in New York on November 4th at the School of Visual Arts. ExchangeWire is the global voice for ad tech and the exploding programmatic ad sector with events in Tokyo, Singapore, Sydney, Berlin, Stockholm, [...]

• IAB: 'Nearly One-In-Three Pounds Spent On Programmatic'

  11 years ago News

  

  Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an IAB survey, published today (26 June), which further forecasts this amount will grow to almost 50% in 2014. The survey [...]

• Programmatic Video’s Challenge: What Will It Take to Unlock Brand Spending?

  11 years ago News

  

  Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of [...]

• Managing The Multi-channel Path To Purchase

  11 years ago News

  

  Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of next month's ATS Singapore The traditional, linear path to purchase is being supplanted by the meandering paths of the modern consumer and [...]

• Xaxis Eyes Eastern Promise With Russian Launch

  11 years ago News

  

  Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last [...]

• Singapore's Wego Launches Private Marketplace

  11 years ago News

  

  Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of [...]

• The Media Opportunity In Asia: 2 Billion Extra Screens

  11 years ago News

  

  Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale [...]

• Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

  11 years ago News

  

  Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing [...]