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The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]
IAB Europe: Digital Ad Revenues Record Double Digit Growth
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively [...]
EE Bigs Up Its Data Bank
The UK’s largest mobile operator EE is stepping-up efforts to recruit partners for an ‘big data’ trial via its mData unit, as it aims to monetise its vast swathes of user data. EE, which lays claim to over 27 million subscriptions, [...]
Can Better Measurement Help Marketers Tackle Online Ad Fraud?
Adit Abhyankar, Visual IQ, executive director, asks if there is an alternative to overcome ad fraud? Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent ExchangeWire articles have reignited the debate. Research suggests that up to [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the [...]
Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help “reinvent” themselves. Adobe marked its European Summit by publishing “a wake-up call for business [...]
Why Is Something As Important As Viewability Being Defined So Weakly?
Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective (other than the digital media world)? I think it’s safe to say that viewability as a topic has become a mainstream [...]
The Russian Ad Tech Sector And How It Differs From The West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to [...]
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright sites? At the end of April, the UK Joint Industry Committee for Web Standards (JICWEBS) announced [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than answers The big news in the advertising world this week has been the collapse of the proposed $35bn merger between Publicis and [...]
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