Latest Stories

• Why Is Something As Important As Viewability Being Defined So Weakly?

  11 years ago News

  

  Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective (other than the digital media world)? I think it’s safe to say that viewability as a topic has become a mainstream [...]

• The Russian Ad Tech Sector And How It Differs From The West

  11 years ago News

  

  Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to [...]

• Tackling The Issue Of Infringing Copyright In A Digital Age

  11 years ago News

  

  Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright sites? At the end of April, the UK Joint Industry Committee for Web Standards (JICWEBS) announced [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than answers The big news in the advertising world this week has been the collapse of the proposed $35bn merger between Publicis and [...]

• How Data Can Be Used For More Than Just Audience Targeting

  11 years ago News

  

  Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say 'data doesn't work' are wrong, and how using the correct methodology data can be used for more than just targeting, and applied to generate genuine audience insight.  We should all [...]

• Waking Up Brand Managers To Mobile Programmatic

  11 years ago News

  

  Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does an industry that warns brand marketers “correlation is not causality” expect to woo their budget? This [...]

• Criteo Strategy Further Heralds The Rise Of The Data Driven Bidder

  11 years ago News

  

  Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising, as well as improving its cross-platform ad serving portfolio, according to company CEO Jean Baptiste Rudelle who earlier today announced [...]

• Why Aren’t We Seeing More ‘Pure Play’ Consultancies In Digital Marketing?

  11 years ago News

  

  Finance, Business and Management consultants have been servicing FTSE 500 companies for 100-plus years (for example Deloitte was founded in 1845). However they don’t appear to be making significant waves into the digital media industry, why? But one of the big [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook unveils FAN Facebook this week announced it is to further roll out its Facebook Audience Network (FAN), which effectively increases the competition in the mobile, social retargeting [...]

• Transparency Milestones Met, But Some Important Names Are Missing

  11 years ago News

  

  Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS this week announcing that it has verified a number of ad tech vendors for brand safety. But sources close to [...]