Latest Stories

• The Components Of Predictive Modelling That Will Increase ROI For You

  11 years ago News

  

  Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to construct more efficient media campaigns, and it proves that knowledge is power. Predictive modelling or predictive analysis relies on data models of [...]

• Premium UK Publishers Primed For Increased Programmatic Push

  11 years ago News

  

  The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic [...]

• 'If your strategy is built around just multi-channel and acquisition, you will become a commoditised toolset'

  11 years ago News

  

  UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its first operations outside of its US base), as it aims to take on more established marketing cloud service providers such [...]

• Is 'Location' The New Cookie?

  11 years ago News

  

  Truly integrated advertising campaigns have long been thwarted by the inability of advertisers to use cookies for retargeting audiences on mobile, however an ongoing beta test between xAd and out-of-home advertising firm Posterscope aims to significantly alter this perception. Those participating [...]

• Chiefmartec.com Editor Scott Brinker Announced As Keynote For ATS London; Early Bird Ticket Sale Ends May 31

  11 years ago News

  

  With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download dollars Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted [...]

• Facebook Posts Strong App Install Gains, But Competition From Google And Twitter Looms

  11 years ago News

  

  Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install ads providing the bulk of its growth, and investors reacting positively to the results. However imminent competition for mobile app [...]

• Xaxis Eyes Cross-Screen Ad Dollars With Xaxis Sync

  11 years ago News

  

  Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading desk’s multi-screen technology that lets media buyers purchase ads on viewers’ mobile devices coordinated with commercials running on their televisions [...]

• The Cross-Device Chasm And Why Statistical Identification Matters

  11 years ago News

  

  ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an increasingly mobile-first world, the proliferation of mobile device adoption presents a major challenge to digital marketers who traditionally relied upon [...]

• What I'm Going To Do When I Get The Yahoo CRO Role

  11 years ago News

  

  As you might have noticed from some Tweets this morning I officially announced that I might apply for the vacant Yahoo CRO role. Why would Marissa Mayer hire me? Firstly, there is a long tradition - since she started her [...]