Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
ID Wars: The Battle for Contextual 2.0
In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]
Predictions 2022: Contextual
In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]
Predictions 2022: Audio & Conversational
In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to develop in the coming year in the wake of sustained [...]
Blockchain-Enabled Gaming: Q&A with Don Norbury, Shrapnel
Following their USD$10.5m (£7.93m) funding round earlier in November, ExchangeWire speaks to Shrapnel head of studio Don Norbury on how the developer will use the investment and how blockchain-enabled gaming is set to evolve. How will the funding be used to [...]
Predictions 2022: SPO - Bolstering Transparency
In the sixth article in the ExchangeWire 2022 Predictions Series, experts from across the advertising and marketing technology industries examine what work has been done over the last few years to bolster transparency across the programmatic ecosystem via supply path [...]
Global Charity Epic Foundation Uses Innovative Mobile Video Ad Format to Drive Donations
Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to non-profit organisations. This includes Epic Foundation, which used Ogury’s innovative ad format Thumbnail Ad to increase donations. Epic Foundation is a [...]
Festive Shopping Trends & Consumer Insights: Q&A with Yahoo
In the run-up to the festive season, ExchangeWire speaks to Yahoo’s Selma Ali (insights director) and Joe Connors (director, buyer development) to discuss the key trends for marketers in the coming weeks and how data can be leveraged by retailers [...]
Google Agree to CMA Supervision; 'Easy' Default Passwords Banned Under PSTI
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google agree to have their Privacy Sandbox proposal monitored by the CMA; the UK government introduce the PSTI [...]
Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group
In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK [...]
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