Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• The Capabilities of Biometric Testing: Q&A with David Wharram, Coast Digital

  5 years ago News

  

  With tracking becoming more restricted, advertisers are having to do more to extract as much value from their ad spend as possible, hence the rise of solutions mentioning "AI" at every turn. However more can also be done to measure [...]

  Ad Tech

• OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media [...]

  AdvertisingAgencyExchangeTVVideo

• AA/WARC Q1 2019: UK Ad Spend Hits £6bn

  5 years ago News

  

  UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

  AdvertisingGDPRPublisherTransparencyVideo

• Vungle Expands Advertiser Offering; Premium Video Growing Stronger

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies [...]

  BrandingPerformancePersonalisationVideo

• Exposed: The Users Behind the Ad Blockers

  5 years ago News

  

  Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and [...]

  Ad Blocking

• With All the Talk of Fraud, the Industry Overlooks Waste

  5 years ago News

  

  Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as [...]

  Ad FraudMeasurement

• Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]

  APACMarketerTechnology

• The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack

  5 years ago News

  

  Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous few years, along with technical innovations such as the roll-out of 5G, now could be the time when [...]

  Ad FraudGaming

• Why the Move to First-Price Programmatic Auctions Will Benefit APAC Publishers and Advertisers

  5 years ago News

  

  Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains how both publishers and advertisers can benefit through the promotion of unambiguous bidding via the transition to first-price auctions. Ever since [...]

  Header BiddingProgrammaticPublisher

• Near Raises USD$100m (£80.1m); Majority of Marketers Want to Spend More on Programmatic Audio

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Near raises USD$100m (£80.1m) to fuel expansion; Marin Software releases State of Digital Advertising 2019 report; majority of [...]

  AIAudioMartechProgrammaticSearchSocial MediaVideo