Mathew Broughton
Research Lead
Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.Articles by Mathew
Yield Management in a First-Price Auction World
Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September, the industry has been awash with queries as to how this will affect optimisation, and [...]
Digital Identity, Blockchain & OTT: A Preview of ATS London
As we approach the 10th anniversary of ATS London, ExchangeWire hosted a preview of what will be discussed and debated on the day. Paul Gubbins (pictured below), global programmatic strategy lead at Unruly, covers the hot topics at the preview, [...]
The Capabilities of Biometric Testing: Q&A with David Wharram, Coast Digital
With tracking becoming more restricted, advertisers are having to do more to extract as much value from their ad spend as possible, hence the rise of solutions mentioning "AI" at every turn. However more can also be done to measure [...]
OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media [...]
AA/WARC Q1 2019: UK Ad Spend Hits £6bn
UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]
Vungle Expands Advertiser Offering; Premium Video Growing Stronger
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies [...]
Exposed: The Users Behind the Ad Blockers
Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and [...]
With All the Talk of Fraud, the Industry Overlooks Waste
Consider the terms 'fraud', and 'waste'. While fraud conjures up the emotions of anger, alongside romanticised mental imagery of scheming criminals versus noble forces, waste is a far less emotive and enticing concept. However, in an industry as complex as [...]
Mindtree Reports 10.3% Revenue Growth; Investis Digital Announces the Launch of Connect.ID
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]
Popular Tradertalks
Latest Posts
-
The Stack: Meta to End Fact-Checking While X’s Content Moderation Comes Under Further Scrutiny; Japan Announces Action Against Google -
"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness -
EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers -
Meta to End Third-Party Fact-Checking; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV -
Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next
Follow ExchangeWire